Core Web Vitals & performance tuning
Core Web Vitals are now ranking signals — but more importantly, they measure how your site feels to the people using it.
Speed is not a vanity metric.
Google's Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — are now established ranking signals. But beyond SEO, they measure something more fundamental: how your website feels to the people using it. Slow-loading pages, unresponsive buttons, and jarring layout shifts erode trust and drive visitors away.
Performance tuning is not a one-off project. Themes update, plugins change, content grows, and third-party scripts accumulate. Without ongoing attention, even a well-built site degrades over time.
What we do
We benchmark your Core Web Vitals using both lab data (Lighthouse, WebPageTest) and field data (Chrome User Experience Report). From there, we build a prioritised improvement plan that addresses the largest performance bottlenecks first.
Typical optimisations include:
- Image compression and next-gen format delivery
- Critical CSS inlining and render-blocking resource elimination
- Lazy loading for below-the-fold content
- Server-side caching configuration
- CDN tuning
- Third-party script auditing
Each change is tested in a staging environment before deployment.
Ongoing monitoring
Performance isn't a destination — it's a discipline. We run automated checks against your key pages on a weekly cycle, flag regressions, and address them within your retainer hours. You receive a monthly performance summary showing how your vitals are trending, along with recommendations for the period ahead.
Thirty minutes. No pitch deck.
We'll tell you honestly whether we can help. If we can't, we usually know someone who can.
What the thirty minutes covers: what you're trying to grow, what's worked so far and what hasn't, and an honest view on whether we're the right team to own it.