Real names.
Real numbers.
Twenty-eight case studies.

A working book of FinTechs, SaaS platforms, data centres, professional services and global brands. Long programmes, measurable outcomes, and the same senior partner from kickoff to renewal. The work below is real — and so are the numbers.

  • Twenty-eight published case studies across 26 clients
  • Brands from blockchain platforms to global lenders
  • Multi-year engagements, retained by results
  • One senior partner per account, the whole way through
By the numbers

A business built
on staying.

28
Published case studies across the book
85%
Of new work comes from existing clients
4.2yrs
Average client tenure across the book
9/10
Renew at the end of their first year
The full book

Twenty-eight case studies,
in order.

01 Blockchain / FinTech

ByzGen

ByzGen, a blockchain platform for secure data exchange, needed a clear customer avatar and unified messaging across landing pages and case studies.

02 Data centres

Digital Realty

A global data centre operator with disparate regional teams needed unified brand guidelines, a social strategy and on-retainer support across multiple channels.

2.74msocial media impressions in a year
03 Product design and engineering

Future Platforms

Digital product engineers Future Platforms lacked the bandwidth for holistic marketing, so we built whitepapers, blogs, social, SEO and senior-leader personal branding.

+120%organic social media growth
04 Cloud / IT infrastructure

Opticore

Cloud and IT infrastructure consultancy Opticore wanted to lead with thought leadership, so we built a survey-led campaign covering articles, a webinar, social and landing pages.

7,900monthly visitors at peak, up from a 1,000 baseline
05 Recruitment SaaS

eArcu

Talent acquisition platform eArcu needed specialist recruitment topics turned into accessible, SEO-optimised thought leadership backed by infographics.

06 SME lending

365 Business Finance

SME lender 365 Business Finance had a content gap during COVID, so we ran a strategy workshop and built customer-journey content pillars that drove traffic and trust.

07 OTT / Pay-per-view

InPlayer

Pay-per-view subscription platform InPlayer had strong blogs but no SEO discipline, so we repurposed and optimised existing articles to drive discoverability.

08 Software development

GogoApps

Polish software studio GogoApps needed native-English content for technical audiences, so a copywriter trained in Golang to write authoritative blogs and site copy.

09 Blockchain analytics

Anyblock Analytics

German blockchain firm Anyblock Analytics needed their service pages rewritten around US-focused SEO to grow international organic reach.

+66%traffic to the Blockchain Services landing page
10 App development

GearedApp

Scottish Tech for Good developer GearedApp needed steady, SEO-driven blogs and case studies aligned to a monthly content calendar.

11 Distributed Ledger Technology

SICCAR

Deep-tech firm SICCAR needed to translate complex DLT into clear value, so we ran a full-day brand workshop covering segments, avatars and tone of voice.

12 Accountancy association

INAA

International accountancy association INAA needed sustained SEO-led thought leadership to engage 140 member firms across 50 countries without in-person events.

Position 3on Google for "How Does China's DCEP Currency Work?" within weeks
13 Accountancy association

INAA

INAA's Belgium-based team needed expert English content and SEO, so a proofreading brief grew into a long-running programme that lifted traffic and conversions.

14 App development

GearedApp

GearedApp wanted to position themselves as Tech for Good leaders during COVID, so we built blog content that surfaced their values, ethics and process.

15 CRM SaaS

Olbico

Amsterdam SaaS Olbico needed a native-English partner to refine Dutch-origin copy across animation scripts and a full website refresh.

6,000 wordsedited for a full website refresh in two weeks
16 FinTech / Debt collection

Pastdue

Scottish debt-collection FinTech Pastdue had no marketing budget or visual identity, so we rebuilt brand, guidelines and a LinkedIn-led social strategy from scratch.

+4,706%LinkedIn impressions in month one
17 Online advertising

Meta

Meta needed to define brand suitability for advertisers and agencies, so we produced a 5,000-word white paper and supporting thought leadership across The Drum and internal channels.

18 Investment banking

Blaylock Van

America's oldest African-American-owned investment bank needed a modern site and ongoing thought leadership to replace dense, dated pages.

+189%unique visitors versus the previous site
19 Lending tech

Account Technologies

Account Technologies needed a unifying brand book and landing-page copy that aligned voice, identity and messaging for a refreshed online presence.

20 Business intelligence SaaS

Vizlib (and Astrato)

Vizlib's UK and Astrato US brands needed SEO content at scale, so a four-writer retainer delivered eight articles a month across both brands for nearly a year.

150,000 wordsof SEO content delivered across 11 months
21 Microsoft cloud services

Atech

Microsoft-specialist Atech had outgrown their old site, so we ran brand workshops and rewrote 26 pages of SEO-optimised copy for a mid-market repositioning.

26 pagesof new SEO-optimised website copy
22 Foreign currency exchange

Travelex (for Asda)

Travelex needed a defined SEO strategy and rewritten currency-exchange landing pages for Asda, starting with USD and expanding to EUR and AUD.

8 more pagescommissioned after the first USD landing page
23 FinTech / BNPL

Klarna

Klarna needed an SEO audit and a bespoke content programme to grow open-banking credibility, build B2B awareness and support the Klarna Kosma launch.

24 Healthcare / Insurance

Cigna

Global healthcare insurer Cigna needed on-demand copywriting across emails, decks, brochures and thought leadership to cover resource bottlenecks in their internal team.

50+projects delivered across a three-year engagement
25 Tax compliance SaaS

Avalara

US-based tax compliance leader Avalara needed scalable content support — short-form blogs, long-form guides, syndication and social — that worked across UK and US time zones.

30,000+customers in 95 countries served with scalable content
26 Luxury brass hardware

Armac Martin

Fourth-generation brass-maker Armac Martin needed messaging worthy of its craft. We ran brand workshops and rewrote the website to speak to a global luxury audience.

27 Flexible packaging

Four04 Packaging

Four04, one of the UK's leading food-packaging producers, had outgrown its spreadsheets. A multi-year digital partnership helped it more than double turnover, from ~£10m to over £20m.

£10m → £20m+turnover across the partnership
28 Engineered wire products

Gripple

Employee-owned manufacturer Gripple sells into construction and agriculture across 85 countries. We brought one consistent voice to messaging that had to work in every market.

Words from clients

Said quietly,
over years.

The workshop was a very enlightening experience and allowed us as a team to dig deep into our brand and understand who we're targeting. It was a healthy exercise that enabled us to see where any misalignments were and how we can correct them.
Matthew Birks
ByzGen · Blockchain / FinTech
The piece on Brexit was definitely interesting to research and the statistics which came from it were incredibly thought-provoking. However, my favourite piece would probably have to be the one we did on diversity and inclusion in the workplace.
Jessica Persson
eArcu · Recruitment SaaS
I love how involved [Nine Stones] got when doing client-based blogs. We would chat with clients and understand how they survived COVID.
Mandy Warren
365 Business Finance · SME lending
They had an excellent piece on 10 Important Trends Shaping On-Demand Digital Entertainment, which needed repurposing as some of the information was no longer relevant to a rapidly changing market.
Stuart Cameron
InPlayer · OTT / Pay-per-view
Who we're not for

Some honesty
about fit.

We're a small team. We take on a small number of clients a year.

The book above runs from blockchain platforms and SaaS scale-ups to global banks and healthcare insurers. What ties it together isn't sector — it's the shape of the work. Long programmes. Real measurement. One senior partner on the account, the whole way through.

We don't do consumer brands chasing virality. We don't do early-stage startups still hunting for a market. We don't do enterprises with a fifty-person marketing team looking for another agency in the stack.

If you're not sure, book a call. We'll tell you honestly. If we can't help, we usually know someone who can.

£2m–£30m · UK & international · B2B by default
Talk to us

Thirty minutes. No pitch deck.

Tell us what you make, sell, or advise on. We'll tell you honestly whether we're the right team for it.

What the thirty minutes covers: what you're trying to grow, what's worked so far and what hasn't, and an honest view on whether we're the right team to own it.