Improving Landing Page SEO for Travelex

Search Engine Optimisation (SEO) is the foundation of many marketing plans and might be one of the most commonly discussed aspects of marketing. Creating a perfectly optimised web page is a difficult task, but the rewards are considerable — increased traffic and brand awareness, which can lead to higher sales.

Even the largest companies sometimes need help figuring out SEO. Travelex, a market-leading foreign currency exchange provider, needed our help improving SEO for the website of one of their premier clients: British supermarket giant Asda.

The Content Challenges Facing Travelex

Travelex approached Nine Stones with two key challenges:

1. No defined SEO strategy for Asda's currency exchange site, making it difficult to produce content that would consistently attract relevant traffic.
2. Outdated, sales-heavy landing page copy that didn't align with Asda's tone of voice or offer value to users. The content wasn't engaging or informative, limiting its effectiveness in supporting conversions.

Our first priority was to lay the foundation for consistent and relevant content by developing a structured SEO strategy.

How We Boosted Search Engine Rankings for Travelex

We began by identifying the most relevant and high-value keywords for Travelex's audience — including phrases like travel money, holiday money, foreign currency, and buy money. These keywords helped guide topic ideation and content priorities, ensuring every page we created served a specific purpose.

We then tackled the copy. Our initial project involved rewriting the landing page for Asda's USD currency exchange. The new version brought together strategic SEO, Asda's brand voice, and customer-centric copy that helped inform and convert.

The results were immediate — Travelex commissioned eight more landing pages, including those for EUR and AUD. These pages not only ranked more effectively but also improved the overall customer journey on the site.

Joanna Brunt, Travelex — "You're feeding our thought process and capturing the Asda personality perfectly — it's really refreshing for us here."

Improve Your Landing Page SEO with Nine Stones

Nine Stones is an award-winning global content marketing agency specialising in technology brands. We offer a range of services designed to take your marketing strategy to the next level — from SEO and landing page optimisation to holistic, content-led campaigns.

Travelex is just one of the market-leading brands we've helped. Whether you're looking to attract new customers, retain loyal audiences, or boost your brand visibility, we're ready to help.