Creating High-Quality SEO Content For GearedApp
- Client
- GearedApp
- Sector
- App development
- Services
- SEO content strategy and calendar, Blog articles (2 per month), Case studies and ad-hoc content
Increasing GearedApp's Site Traffic With High-Quality SEO Content
Turning sophisticated tech products into relatable content isn't easy — especially when you're juggling day-to-day development projects. That's where Nine Stones stepped in to support GearedApp, a Scotland-based Tech for Good app and web development company.
They needed a content partner to help them produce engaging, SEO-driven articles that resonated with their target sectors — and we were ready to help.
Working Collaboratively for Efficient Content Creation
We kicked off our partnership with a planning session to scope out content needs and long-term goals. GearedApp wanted:
- Two blog articles per month
- Additional case studies and ad-hoc content as needed
We then created a monthly content calendar tailored to GearedApp's audience segments. Each article was mapped to relevant keywords, content pillars and marketing goals.
Our process included:
- Creating topic outlines for approval
- Conducting background research or interviews
- Producing SEO-optimised drafts
- Sharing in Google Docs for easy real-time collaboration
- Iterating based on structured feedback
This agile content process allowed us to move quickly while maintaining high quality — with Slack, email and video calls keeping everyone aligned.
Building Trust Through Agile Teamwork
Our goal was to be an extension of GearedApp's in-house team. That meant working in their style, being proactive, and making the review process effortless.
"It has been such a relief to be able to discuss topics and ideas briefly, then receive a well-researched article, fully SEO optimised, within a matter of days." — Lara Findlay, Founding Director at GearedApp
GearedApp appreciated that we could handle complex tech subjects — like agile development, platform builds and APIs — with minimal input from their team.
Proving A Successful Partnership Through a Five-Star Review
The results of our partnership with GearedApp were clear:
- A consistent stream of high-quality blog content
- Improved website traffic and SEO performance
- Positive engagement from target audiences
- A five-star independent review praising our communication, professionalism, and efficiency
We helped GearedApp move from sporadic, ad-hoc blog uploads to a sustainable, strategic content model. Their brand voice is stronger, and their online visibility continues to grow.
Need Help Translating Tech into Impactful Content?
Nine Stones is an award-winning technology content marketing agency with deep experience in software, SaaS, FinTech and cloud solutions. We turn complex ideas into engaging, high-performing content that converts.
Contact us today to find out how we can support your content goals.