Retainer pricing — blended hours & the flex-bank

Pricing that makes sense.

Agency pricing models are often opaque or punitive. Hourly billing penalises efficiency — the faster we work, the less you pay, which misaligns incentives. Fixed-project pricing requires precise scoping upfront, which rarely reflects the reality of ongoing digital work. Day-rate models create pressure to fill time rather than add value.

Our blended-hour retainer is designed to solve these problems. You purchase a monthly allocation of hours at a single blended rate that covers strategy, development, design, and optimisation work. There's no rate card with different prices for different disciplines — just one rate that reflects the cost of our senior, multidisciplinary team.

The flex-bank

Not every month demands the same level of activity. A quiet December shouldn't mean you lose the hours you've paid for, and a busy March shouldn't mean an unexpected overage bill. The flex-bank solves this by rolling unused hours forward, up to an agreed cap.

When a larger initiative arises — a landing page build, a campaign sprint, a platform migration — you can draw from the flex-bank to cover it without additional cost. If the bank runs low and a big project is coming, we discuss it in advance and agree a temporary uplift. No surprises, no scope creep, no disputed invoices.

What you get for your investment

Transparency is non-negotiable. Every retainer client receives a monthly hours report showing exactly how their time was spent, broken down by activity type. You'll always know what we did, why we did it, and how many hours remain.

If you ever feel the retainer isn't delivering value, we want to know — because if it's not working for you, it's not working for us either.