Collected work of the Nine Stones partners and senior practitioners.
Pieces written collectively by the Nine Stones team where the work is genuinely group-authored — sector primers, frameworks, and house positions on how things should be done.
Nine Stones Editorial is where we publish marketing guidance for established UK businesses when no single person wrote it. Most of what appears under this name is the shared thinking of the Nine Stones partners and senior practitioners: how a manufacturer, distributor or professional services firm should approach search, websites, content and the retainer relationships that keep them working.
Work only appears here when it is genuinely group-authored. Where one of us has a view worth defending, it carries their name. Where a piece reflects how the whole studio works, such as a sector primer, a framework for planning a marketing year, or a position on what a retainer should and should not include, it carries this one.
Editorial also acts as a second pair of eyes. Pieces written by an individual can be reviewed under this byline, and where they are, the note says so.
Everything we publish is written for owners and marketing leads who run real businesses with real sales teams. We write in plain English and British spelling, and we would rather be useful than clever. If you want to talk through anything you read, the booking form at the foot of every page is the quickest route to a conversation.
From Nine,
in their own words.
New writing from Nine is on the way. In the meantime, browse all our notes.