EB Emily Baines Marketing Manager Connect on LinkedIn →Marketing across the Cohaesus Group since 2023, working on strategy and brand visibility across the group's portfolio of specialist agencies. BA (Hons) Business and Management, University of the West of England.
Emily joined the Cohaesus Group as a Marketing Executive in 2023 and now leads marketing for Nine Stones. Her work spans marketing strategy, content and brand visibility across the group's specialist agencies — HeadChannel, Moriyama, Coherence, CopyHouse, Molzana, TheBotForge and EveryInteraction. Based in Dorset.
From Emily,
in their own words.
Planning next year's marketing budget: the honest version
Percentage-of-turnover rules, twelve equal monthly instalments, and a number set to be spent rather than to buy anything — most marketing budgets are theatre. Here is the version that treats marketing spend like any other commercial investment.
Search and pipeline for UK distributors: a sector guide
Distribution is a search-shaped business: buyers look for parts, brands and problems, not for distributors. A sector guide to turning product search into quote requests, trade accounts and a pipeline you can actually measure.
What to measure: the metrics that track to sales
Most marketing reports measure activity, not commerce. A short chain of numbers — enquiry to quote to order — tells you whether marketing is paying, and it is shorter than most dashboards suggest.
Where to start: first moves for a firm without a marketing team
No marketing team, growth from referrals slowing, and no shortage of people offering to sell you things. The right first moves are cheaper and less glamorous than most advice suggests — and the order matters more than the choices.
Your most important website visitor has already met you
The visitors who decide your next contract don't arrive cold — they've been referred, pitched or shortlisted, and they're on your site to confirm a decision they've half-made. A guide to building a website that doesn't talk them out of it.
Conversion rate optimisation: a practical guide for UK firms
What conversion rate optimisation actually involves - the maths, the experiments, and the process - written for the owner of an established firm who wants more from the traffic they already have.