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Marketing for the
people who actually
make things.

Engineering, fabrication, OEM and contract manufacturing. Specialist plant. Process plants. The kind of company where the MD has been on the shop floor at half past six this morning and where marketing has never been anyone's full-time job.

  • Long sales cycles, technical buyers, real specifications
  • Quotes that take a week to put together — not impulse purchases
  • Sales engineers and reps already on the road
  • A website that hasn't kept pace with what you actually make now
Book a call → See what we cover
£2m–£30m Typical client turnover. Owner-managed or family-run, often multi-site.
6–18 mo Typical sales cycle for the work we help generate.
2.4× Qualified leads delivered in twelve months for our most recent engineering client.
Where we come in

The sales team is
busy. Marketing has
been no-one's job.

Most engineering businesses are sold on referrals and reputation. That gets you a long way.

It also creates a quiet problem. The next generation of buyers — the specifiers, the procurement leads, the design engineers — start every project the same way: a search, a longlist, a few site visits, a shortlist. If you're not in those searches, you don't get in the room.

The fix isn't another brochure-ware website or a LinkedIn campaign that bombards the wrong people. It's a marketing programme that respects the way technical buyers actually buy: slowly, carefully, on evidence.

We work alongside your sales engineers and reps. Not in place of them. The point is to make their job easier — better leads, warmer first conversations, less time wasted on people who were never going to buy.

What we do

Marketing that
respects the work.

i.

Technical SEO and content

Pages and articles that rank for what you actually make. Written by people who can hold their own with your engineers.

ii.

Trade press and editorial

Coverage in the publications your buyers actually read. Not a press-release factory — earned, by-lined, useful.

iii.

Account-based programmes

Twenty companies you'd love to win. A year-long programme designed to make sure they know who you are by the time they're in market.

iv.

Website rebuilds

Sites that show what you make at the resolution it deserves. Not a SaaS template with a stock photo of a factory.

v.

CRM and lead handover

Leads that arrive in the right format, with the right context, with the salesperson who should pick them up already assigned.

vi.

Reporting that adds up

Pipeline, not impressions. Pounds, not page views. One page a month that the board reads in five minutes.

One we worked on

A three-site engineering
business, two years in.

"We used to get five enquiries a month and three were tyre-kickers. Now it's twelve, and the sales team has stopped asking where the work's coming from."

Managing Director — precision engineering, three UK sites
2.4× Qualified inbound leads in the first twelve months — measured against the prior year baseline.
Other industries

Adjacent sectors
we work in.

Distribution
Trade supply, multi-depot
Professional Services
Advisory and consultancy
Family Businesses
Second, third, fourth generation
Talk to us

Thirty minutes. No pitch deck.

Tell us what you make. We'll tell you honestly whether we're the right team for it.

What the thirty minutes covers: what you're trying to grow, what's worked so far and what hasn't, and an honest view on whether we're the right team to own it.