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Marketing for
businesses already
three generations in.

The second generation runs it. The third is starting to. Dad never quite needed marketing — and the truth is, for a long time, he didn't. The world has moved on and the next ten years won't look like the last ten.

  • Heritage is the asset. Don't break it.
  • Succession is happening — or about to
  • Decisions go to a board that still includes the founder
  • Patience matters more than pace. Quiet, durable programmes.
Book a call → See what we cover
3rd gen Typical family-business client. We've worked with second through fifth-generation firms.
£55k In-house hire we recently replaced with a senior partner that scales as the family business grows.
Years Our default engagement length with family clients. Not months. Not campaigns.
Where we come in

The hardest part of
family-business marketing
is earning trust.

You have something most companies would kill for: a name that means something, decades of customers, a story the third generation is genuinely proud of.

The challenge is that none of that is visible to a buyer who's never met you. Your website tells them what you do — not why anyone should care. Your social presence is sporadic. The trade press knows who you are but the next generation of customers doesn't.

We move slowly on purpose. Heritage-respecting brand work that updates without erasing. A succession-friendly marketing function — built so that when the second generation steps back, the work keeps going without the founder's daily attention.

Our default engagement length with family-run clients is measured in years. Quiet programmes. Patience. The same faces every week. Reporting in plain English so the board — including the founder — can follow what's happening and why it matters.

What we do

Marketing that
protects the name.

i.

Heritage-respecting brand work

Update the parts that need updating. Leave the parts that don't. A brand audit is the place we usually start.

ii.

Website rebuilds

That tell the story. The founders, the years, the people on the shop floor. Not a stock-photo template that could be any company.

iii.

Next-generation voice

A content programme led by the third generation — bringing them into the brand at the right pace, in their own voice.

iv.

Succession-proof process

A marketing function built so that when the second generation steps back, nothing breaks. The work continues. The reporting continues.

v.

Trade and local PR

For the anniversaries, the milestones, the new appointments. The moments where a family business has earned the coverage.

vi.

Board reporting in plain English

One page. Quarterly. Numbers the founder understands without needing them explained.

One we worked on

A fourth-generation
family business.

"We were about to hire a marketing director for fifty-five thousand a year. We hired Nine Stones instead and got something better, faster, and steadier."

Operations Director — fourth-generation family business, UK
£55k In-house hire replaced. Senior team in place from day one, scaling with the business as it grows.
Other industries

Adjacent sectors
we work in.

Manufacturing
Engineering and OEM
Distribution
Trade supply, multi-depot
Professional Services
Advisory and consultancy
Talk to us

Thirty minutes. No pitch deck.

Tell us about the business and the generation running it. We'll tell you honestly whether we're the right team for it.

What the thirty minutes covers: what you're trying to grow, what's worked so far and what hasn't, and an honest view on whether we're the right team to own it.