Book a call
32.Case study · Energy storage

Launching a British-made Battery Brand for the Leisure Industry

Client
Teconnex Power
Sector
Energy storage
Services
Identity & product creation, Branding, eCommerce, eMarketing
0 to 1
a complete brand and product launch from a standing start

A company with seventy years of engineering heritage does not get a second chance at a first impression. When Teconnex — a global leader in the emissions market since the 1950s, with a proud record in automotive and aerospace — set out to launch an entirely new energy-storage venture, it needed a brand that could stand on its own from day one. Teconnex Power came to us to bring its first product, a British-made 100Ah lithium-ion battery, to the leisure industry.

The Challenge

Teconnex Power is part of Teconnex's diversification into renewable and carbon-neutral energy — extending decades of precision engineering into energy storage and battery solutions. The opportunity was clear; the brand did not yet exist. There was no identity, no product look, no shopfront and no audience. Teconnex Power needed all of it, and it needed the launch to feel as credible as the engineering behind it.

Designing a Brand From the Ground Up

Working hand in hand with Teconnex Power's technical team, we created the brand from scratch — name, identity and the full visual language. That extended beyond the logo to the product itself and even the shop-floor battery stand, so the proposition looked as considered in a retailer as it did online.

Building the Route to Market

To put the new product and its mission in front of customers, we built Teconnex Power's website, print materials and social-media presence — a complete, joined-up launch platform rather than a scatter of disconnected assets.

The Impact

Customers of Teconnex Power now have a comprehensive portal to understand its industrial energy solutions, and a brand that carries the weight of its parent company's reputation. With the foundations in place, the work has moved on to a full marketing strategy to roll the product out across the UK and EU — the start of a longer programme rather than a one-off launch.

Ready to grow your digital presence?

Whether you need branding, SEO-optimised content or a full route to market — get in touch to find out how we can help.

More from the book

Other work,
briefly.

Blockchain / FinTech

Developing Customer Avatars to Help ByzGen Understand their Target Audience and Produce Seamless Content

ByzGen, a blockchain platform for secure data exchange, needed a clear customer avatar and unified messaging across landing pages and case studies.

Data centres

Supporting Digital Realty's Social Media Content

A global data centre operator with disparate regional teams needed unified brand guidelines, a social strategy and on-retainer support across multiple channels.

Product design and engineering

Providing A Comprehensive Marketing Overhaul for Future Platforms

Digital product engineers Future Platforms lacked the bandwidth for holistic marketing, so we built whitepapers, blogs, social, SEO and senior-leader personal branding.

All clients and case studies →
Talk to us

Thirty minutes. No pitch deck.

If this kind of work lines up with where your business is, a short call costs nothing.

What the thirty minutes covers: what you're trying to grow, what's worked so far and what hasn't, and an honest view on whether we're the right team to own it.