Replatforming a World-Leading Outdoor Brand

Keeping people warm since 1977, Snugpak has earned its place as a world leader in lightweight, technical outdoor gear. A brand with that kind of reputation — and that kind of following — cannot afford a website that holds it back. As Snugpak grew, theirs needed to grow too. They came to us, a long-standing partner, to make it happen.

The Challenge

Snugpak needed a fresh website that reflected their growth and kept customers clicking. The catch was the move itself: migrating an established store from Magento to Shopify, bringing across a full catalogue without breaking the experience that loyal customers relied on — and without losing the search visibility built up over years.

A Migration Done Properly

We chose Shopify for its breadth of features and a backend that makes day-to-day product management far easier for the team. Then we did the hard part well: moving every product across and rebuilding the store with new navigation, filters, product sizing and a stockists system — all while keeping the site fast.

The Impact

Snugpak came through the migration with a faster, more capable store and a far easier platform to run. As a long-standing client, the work continues: maintaining and growing monthly site visits, managing redirects, and building the Snugpak brand further.

Ready to grow your digital presence?

Whether you need a replatform, eCommerce or ongoing brand growth — get in touch to find out how we can help.